Digital Marketing Insider (June 2013)

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Since , e-commerce sales have almost tripled as a percentage of total […].

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Posted by: Lounge Lizard Categories: blog , ecommerce , Marketing. Social media has become a popular channel for digital marketing. As with most marketing avenues, a common question is how to improve the results of each […]. With millennials becoming the largest living generation in the United States, understandably a lot of focus has been placed on how to market to them.

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As […]. Reviews have become a common aspect of doing business. Facebook Ads have been highly touted by numerous top digital marketing agencies, our included. They offer excellent customer targeting and a huge reach when you consider […]. Posted by: Lounge Lizard Categories: blog , Marketing.

This means fewer options when it comes to advertising, with value and price often being the […]. Is your business achieving its goals for social media marketing? If not, a common problem we see regularly when providing digital marketing analysis is that many […]. Video content is a very popular format for both providing and obtaining information as well as entertainment.

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According to Wyzowl, the number of businesses using video […]. PH: Get Directions. Contributed by: Joe Morsello. Joe Morsello joemorsello is the owner of Rithm Marketing , a digital marketing agency based in Metro Detroit. Formerly Joe was the director of marketing at the Local Search Association. Tags: Borrell , Borrell Associates , Dex Media , digital marketing services , Facebook , GoDaddy , Google , local advertising , local marketing vendors , marketing spend , national marketing vendors , national vs.

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Mail will not be published. Website Optional. First Name. Last Name. Company Name. Email Address. Search for:. A great way to remain relevant and stay up to date on all marketing trends is to keep an eye on marketing statistics. Search engine optimization , or SEO, allows you to understand how consumers are searching for and finding information about your brand and your competitors online. By incorporating SEO strategies in your marketing efforts, you'll increase your website's visibility and rankings.

The following statistics will help you finetune your SEO strategy so your website pages appear higher on search engine results pages as well as increase website traffic — and conversions. This will allow you to determine which techniques will work best for your business and target audience. With over 3. Video marketing is highly effective in appealing to and converting customers. And with smartphones, it's also affordable and easy to implement no matter your company type or resources.

Video marketing statistics give you insight into the ways other companies are using the mode of communication to create lasting relationships with audience members and impact their purchase decisions.

Email marketing remains one of the most important and effective ways for your business to connect with customers and build lasting relationships with them. Using email marketing statistics, you'll discover the ways other businesses are using email to maximize their ROI and connect with their customers. Check out our comprehensive resource on the current state of inbound marketing, content, sales strategy and operations, and more.

Lead generation is how your business attracts and converts anyone interested in your brand, products, or services. With lead generation statistics, you'll discover how other marketers are using the process to reach their goals of converting more prospects. Keeping up with the latest trends and processes in the world of marketing may seem like a daunting task considering how quickly the industry develops and changes. However, your business can easily stay up to speed by honing in on the latest marketing statistics.

Study: Defining the Gap between National and Local Digital Marketing Service Providers

It'll also help you continue to reach your audience members and customers and boost conversions. Learn how marketing and sales is still evolving with the latest industry benchmarks and insights. Fill out the form for free access to the full report. Contact Us. Investors Investor Relations. The Ultimate List of Marketing Statistics for Looking for the latest marketing statistics and trends? We've got you covered.

But how can you be sure you're keeping up with the times? Search Engine Optimization Statistics. Jody Nimetz Co. Google, Web Presence Solutions, The average Google first page result contains 1, words. MarTech, Video content is 50 times more likely to drive organic search results than plain text.

Omnicore, Organic SEO is about 5.

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Wordstream, Two-thirds of people who use digital voice assistants, such as Amazon Echo or Google Home, use their smartphones less often. CNBC, Want to access statistics like this and more? Download the report below. Want more data? Subscribe to HubSpot Research for the latest marketing, sales, and business data. Content Marketing Statistics.

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HubSpot , One in ten blog posts are compounding, meaning organic search increases their traffic over time. Social Media Examiner, Listicles are the most popular blog post format among business blogs. HubSpot , Titles with words attract the highest and most consistent amount of traffic. HubSpot , HubSpot , Content marketing gets three times more leads than paid search advertising.

Edison Research, Podcast listeners are more likely to own a smart speaker. Edison Research, Podcasts are the number one audio source by time of consumption among podcast listeners. Edison Research, Social Media Statistics.

Facebook Globally, there are over 2. Facebook, Of the 2. Mashable, Mobile advertising revenue is reported according to Facebook to represent approximately 93 percent of advertising revenue for Q1 HubSpot , Facebook is the second most-used platform globally, followed by YouTube. Pew Research Center, 1. Statitsa, More than million people use Instagram every day.

Oberlo, Seven out of ten hashtags on Instagram are branded.