Tips for Marketing Your Restaurant: Sales & Marketing Ideas for Today
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Offline marketing strategies
Everyone loves winning free stuff and a social media contest is a fun way to promote your brand. Try a giveaway contest where you ask people to tag their favorite dining buddy! This can help you gain more followers, boost your brand visibility, and get more customers to check out your business. If the winner has never dined with you before it will give them a chance to try your restaurant risk free.
Hashtags are a great tool to have in your box of creative restaurant marketing ideas. Why are hashtags important for your restaurant? They can help build brand awareness, increase engagement, and get customers walking in your doors. Building awareness for your brand is one of the keys to success.
When potential customers see your logo or restaurant name you want their minds to immediately know:.
Increase Sales with 15 Restaurant Marketing Ideas - Buzztime
If your restaurant consistently uses a hashtag it will encourage your followers to use it as well. This increases engagement and builds a community of customers. Once your hashtag gains popularity you will begin to grow your customer base and get your online followers walking in your doors!
Black Sheep is a restaurant who uses popular hashtags in their area as well as their own branded hashtag.
This increases the discoverability of their posts and helps them to gain more followers. Pro Tip : Use niche hashtags combined with popular hashtags. If you only use popular hashtags your post will get lost in the mix. Use local hashtags so that your posts show up in your geographical area. After all, you are more than likely targeting people who are nearby. In addition to using niche hashtags, you will want to monitor the number of hashtags you use.
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Too many can be annoying and decrease engagement just as too few can be ineffective. User generated content can make your life a whole lot easier!
Restaurant Marketing Ideas for 12222
By using content that your followers post you can save time as well as money. They trust their peers. So use content that average people post to promote your brand. The best part about this is you can use their content for free! As a restaurant you will more than likely have tons of user generated content because people love to take and post photos of their food.
User generated content is typically an indicator of a trustworthy or reliable brand. If other people are promoting your brand this is basically like them giving you a great review! Using content from your followers helps you as a brand connect with people on a human level and come across as authentic. In , Starbucks wanted to create a new design for their limited edition coffee cup.
But decided that instead of wasting time and money designing, they would turn to their loyal consumers to create one for them! They asked users to submit photos of their cups with the hashtag whitecupcontest. Starbucks has combined a contest with user generated content and a hashtag.
The ultimate combination of creative restaurant marketing ideas! If you are only going to choose one of these creative restaurant marketing ideas for your business, you better make it this one! Local SEO for restaurants is crucial. Creative restaurant marketing ideas might not be enough to get you ranking in local seo so here are some tips! Reviews create trust with your potential customers. Encourage people to review your business on Yelp, Google, Facebook or whichever platforms you prefer. There will inevitably be bad reviews so make sure you are constantly monitoring comments and reviews so that you can respond to customers who may have had a bad experience at your restaurant.
Your Google My Business shows customers when you are open, your address, contact information and even photos and reviews. Get your business into local listings.
Claim it on Yelp, Foursquare and any other review site. This includes every social media platform and any listing where your restaurant appears. Even the slightest alteration can confuse customers or search engines. Double check that every detail is correct on your site. This will keep both customers and search engines happy.
13 Creative Restaurant Marketing Ideas That Will Bring in More Customers
Search engines are constantly crawling websites to make sure that they are still active and relevant. As for your customers, updating your site to reflect your current menu and hours is so important! Having a top notch restaurant web design allows you to begin the dining experience before the customer even walks into your establishment. You can use your website to show diners the atmosphere, as well as your drinks and menu items.
You will want to make sure that your site is compatible with mobile devices as well! If someone is hungry the chances that they take the time to pull out their computer are slim. And they are likely already on the go and will use a smartphone to quickly find a restaurant. In addition to posting on social media you will need to create advertisements or pay to boost your posts. Some of your followers may see your post, but in order to spread the word about your business you need to have an advertising budget. When you pay to advertise your posts you can choose your target audience, location and more!
If you choose to boost a post this is simply paying to advertise a post that you already have on your Facebook or Instagram page that you think needs more traffic. An advertisement is a post you create with the intention of generating leads, clicks, or conversions. When you pay for boosted posts and ads you will have access to analytics that can help you grow your business even further. Here are some creative restaurant marketing ideas to outshine your competitors on social media!
Videos allow you to go more in depth than photos and can engage potential customers and make it easy for them to consume information. Target recently released an ad with a degree image of their store. This allows their customers to interact with their ad, increasing engagement and making the ad experience fun! Grow your mobile app user base with app install ads. This encourages users to download your app and use it next time they order.
Pro Tip: Social media advertising is the cheapest form of advertising out there! If you have ever spent money on a billboard, newspaper or magazine ad, your social media ad budget will be nothing compared to these old school forms of advertising. They can help you decide on a budget that is right for your business. Social media monitoring consists of checking your reviews on various platforms, checking comments and tagged posts. Social routers like Wavespot automate the collection of contact info, by requiring a Facebook, Twitter, or email account to use the wi-fi.
It also connects you on social media, where the marketing opportunities are endless while giving you a potential new audience with friends of your customers. Social routers can be used to create custom offers to customers, giving incentives to customers to return, wherever they may be.
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- 1. Ensure accessibility on mobile phones.;
Restaurants need to be taking advantage of this Millennial-driven app! A smartphone equipped with location-based services is a real game-changer for marketers. Location works both ways, though. DIY app creation tools , requiring zero coding, are very much a thing. Along with online ordering and payment, reservations, and loyalty programs built-in, your app can be the driving force behind repeat visits.
Leveraging email marketing with push notification marketing helps find the right balance and increases the efficiency of restaurant marketing campaigns.
A personalised special offered once a week, along with a few time-sensitive discounts scattered throughout the month is plenty. In cases where someone has a legitimate gripe, you can at least use the forum to apologize or make amends.